Lips have either a clear gloss or a dark matte lipstick. Across the cheeks and nose is a bright sweep of blush, with a touch of highlighter just on the button end, usually sitting above a septum piercing. Usually the shapes are hearts, but sometimes they’re dots or x’s, and they’re drawn with the sure hand of someone who grew up idolizing beauty bloggers. The makeup is the most iconic part of the look - thick black eyeliner with wings and cute little shapes drawn with the same eyeliner under the eyes. The traits of an egirl are as ironic as they are oddly specific. And she’s cooler than you.Įgirls have become a very visible demographic on TikTok - and, it appears, only on TikTok - consisting mainly of teenagers. Somewhere in that mix of teenage yearning for identity and the drive for likes, the egirl was born. As much as TikTok is about memes, it’s also about just looking cool, being funny, and getting likes. It’s not only a place for creativity but a place for the exercise of personal branding - a place to highlight your personality or craft one from the ground up. TikTok is being embraced by a younger generation that snubs Facebook and Twitter but loves Instagram. It’s been called the new Vine (RIP), and with good reason. TikTok now plays host to memes, trends, and challenges that only exist on the platform. But its users have evolved it into so much more. It now has more than 800 million downloads worldwide.Īt first blush, TikTok might look like a lip-syncing app, like Musical.ly was. TikTok’s parent company, ByteDance, is currently considered the world’s most valuable unlisted startup. That’s why it made a lot of sense when TikTok merged with the app Musical.ly in 2018. TikTok lets users make videos up to 15 seconds long, set either to popular music or sounds they upload themselves. She’s funny, she’s cute, she’s totally ’90s, and she knows exactly how to play with expectations. But for those in the know, it’s a perfect encapsulation of egirls - a new kind of cool girl who was born and lives on the platform. If you haven’t spent time on the TikTok app, none of that makes any sense.
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